Five Quick Tips for Using Social Media in Online Fundraising

HuTerra is an online crowdfunding resource for nonprofits including schools, charities, faith-based organizations, and civic groups. Crowdfunding is a great way for representatives of these organizations, and for individuals to support the causes they care about. It’s fast and easy to create an online fundraiser in HuTerra, but you still have to get the word out about your cause. Here are five quick tips to using social media to spread the word and raise more donations:

1.      1.  Explain how donations help serve a need. Facebook and Twitter posts should be short, so be succinct. Sharing numbers data helps illustrate how people are affected by the problem and how supporting the organization helps.

2.      2.  Post often. If you represent a nonprofit organization, work with your social media/content/marketing department to make sure fundraiser information is shared regularly. If you are a Charitable Superhero and fundraising on your own for an organization (way to go!), be sure to post about your fundraiser daily.

3.      3.  Share the link with a call to action. This is the “ask”. Evoke emotion when you make the ask with a statement like “500 children will go to bed hungry in our city tonight. Donate now to keep their tummies full (link here).”

4.      4.  Give updates on how it’s going and tie fundraiser progress to real impact. For example, telling followers that you’re up to $500 and that will feed 50 kids, but there are still 450 more that need meals drives your message home, along with the point that they can be part of helping an important cause- and all they have to do is donate!

5.      5.  Ask followers to share and retweet your posts. Social media has the power to create social change (remember the Arab Spring?), but it takes shares and retweets to make a message go viral.  

These are just a few things you can do to help your fundraiser be successful. We also recommend connecting with HuTerra on Facebook and Twitter. You can post links to your fundraisers on our Facebook wall. We’re always happy to spread the word about fundraisers happening on!

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